Duncan’s posterous

From: 

Date: 17 July 2008 11:52:00 AM

To: undisclosed-recipients:;

Subject: IGNite the Site Competition

Hi guys,

 

IGN.com is running a great developer comp over the next few months – check out all the details below.

Feel free to give me buzz or email if you’d like any further info.

 

Cheers,

Libby

 

 

IGNite the Site

www.myspace.com/aussiedevelopers.

Aussie developers invited to create an IGN application for the chance to win $4,000. Entries close September 5th 

 

Wednesday 16^th July 2008: A one stop shop for gamers worldwide, IGN.com, in partnership with premiere social networking site MySpace.com, has just announced the launch of the ‘IGNite the site’ developer application competition. An opportunity for aspiring developers to win $4,000 in cash and have their application showcased to the 2.5 million[1] strong Australian MySpace community.

 

The winning design will be selected based on its effectiveness to both promote and capture the spirit of IGN.com, a brand that is held in high esteem by the over 500,000[2] Australians visiting the site each month.

 

Using the recently launched MySpace Developer Platform, developers are invited to create an application that brings IGN’s unique brand of humour, entertainment and gaming expertise to every friend on MySpace. Whilst the nature and design of the application is open, the winning design will be selected on its originality, usability and its ability to promote IGN.com.

 

“To win the $4,000 cash prize, we’re looking for an application that is both an innovative promotional tool and one that embodies the spirit of IGN. The winner will understand that IGN is not only the world’s strongest and most trusted brand in the world of online gaming and entertainment, but that IGN takes its fun very seriously” said Narayan Pattison, Editor in Chief, IGN Australia. 

 

A one-stop online solution for gamers worldwide, IGN.com offers the most comprehensive coverage of the gaming industry in the world. With 24-hour news updates, video trailers, behind-the-scenes features, release dates, game music coverage, cheats and strategy guides, IGN has more all-round gaming fun than you can poke a joystick at.

 

The ‘IGNite the site’ competition is the latest initiative since the Australian launch of the developer platform in March this year. A founding partner of OpenSocial, MySpace is committed to empowering developers around the globe with an open standard for building applications and to fostering innovation and creativity on the Internet.

 

To submit entries, applicants must send a friend request from their application to www.myspace.com/jocorotten. The request must be accompanied by the title “IGNite the Site”, the name of the application and the entrant’s full name and email address. Entrants are advised to read the terms and conditions before entering. Entries close Friday, 5 September, 2008.

 

For more information 

www.myspace.com/aussiedevelopers.

Darain Faraz – PR Manager, Fox Interactive Media

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