Duncan’s posterous

From: "Chris Yee Loy" <chris@launchgroup.com.au>

Date: 22 August 2008 12:10:57 PM

To: <Duncan@nichenet.com.au>

Subject: Media Release: Oz Teens Choose their Favourite Online Playground - Habbo 

MEDIA RELEASE

It’s a Virtual Life: Australian Teens Choose Habbo & Their Favourite Brands

Habbo is Australia’s favourite teen website

 

20^th August, 2008 – Wondering what and where your kids are spending their time online? Where else but of course the world’s largest virtual world for teens – Habbo.

 

Habbo, www.habbo.com.au, is the preferred online playground for Australian teenagers, who spend over twice as much time on Habbo than any other teen websites. Habbo users spend on average 1.04.25([4]) hours per user session in comparison to Myspace with 27:32 minutes per user session, Bebo with 26:37 minutes per user session, Facebook with 21:14 minutes per user session, You Tube with 20:02 minutes per user session, Dolly.ninemsn.com.au with 7:27 minutes per user session and Mtv.com.au with 6:28 minutes per user session.

 

Since its Australian launch in November 2004, 3.3([5]) million registered Habbo characters have been created. Habbo Australia enjoys 235,748([6]) unique visitors and receives22,827,377([7]) million page impressions per month. .

 

Jeff Brookes, Regional Director Asia Pacific, Sulake, explains “The popularity of virtual worlds and social networking websites for Australian teenagers is growing at a rapid pace and we are pleased that Habbo is viewed by Australian teens as the most popular online playground.

 

“What Habbo offers users is a unique environment that is specifically tailored to teenagers. The iconic pixel graphics and speech bubble script gives Habbo its unique style and it is a professionally moderated environment, so teenagers can socialise in a friendly and safe atmosphere. Users join by creating a fully-customized online avatar called a Habbo. Habbos can explore public hang outs, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression.

 

“Switched on Australian advertisers have already recognised that Habbo provides a strong branding environment, which is perfectly suited for driving interaction with the notoriously elusive teen market. We have some exciting campaigns and partnership announcements rolling out within the next 12 months, so those wanting to target teens, stay tuned. Keen to share insights, this brand savvy demographic are very receptive to polling which we do on a regular basis to understand their social and consumer habits and to ensure we maintain the highest quality user experience. We will be releasing these unique insights on a regular basis”, said Mr Brookes.

 

Habbo annually polls users worldwide to discover the top teen brands and the values and attitudes of teens. Australian teens choose the following brands as their favourites in the 2008 Global Habbo Youth Survey[8]:

• Favourite Beverage: Coca Cola – 38%
• Favourite Clothing : Billabong- 14%
• Favourite Fast Food Restaurant: McDonalds – 31%
• Favourite Shoes: Converse – 14%
• Favourite Mobile Phone: Nokia – 37%
• Favourite TV Channel: Network Ten – 40%
• Favourite TV Program: The Simpsons – 16%
• Favourite Web Page (other than Habbo): You Tube – 48%, MySpace – 46%
• Favourite Band/Musician: Fall out boy- 9%
• Favourite Magazine: Girlfriend – 23%
• Favourite Online Game (other than Habbo)- Runescape – 18%

 

Founded in Finland in 1999, when two young men, Sampo Karjalainen and Aapo Kyrölä, made an online application called Mobiles Disco for their friends' band. Mobiles Disco was purely a free time project, but, once launched, this multi-user online community was a huge success. After noticing the thrill of such a concept, Aapo and Sampo decided to try their wings and develop their idea of a new kind of way to meet friends online a bit further. Today Habbo is one of the world’s largest virtual game sites with 103 million registered Habbos across 31 communities and countries.

-      Ends-

For more information please contact:

Emily Venardos 
Launch Group
T: 02 9270 0200/ 0413 743 737

E: emily@launchgroup.com.au 

 

 

About Habbo

Habbo is a richly colourful, multi-dimensional virtual community and game environment for teens. Users join by creating a fully customized online character called a Habbo. From there, they can explore many public hang-outs, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently there are Habbo communities in 32 countries on six continents. To date, 100 million Habbo characters have been created and 9.5 million unique users worldwide visit Habbo each month (source: Google Analytics).

www.habbo.com.au

 

About Sulake:

Sulake is an interactive entertainment company focused on online communities, casual multiplayer games and social media. Sulake’s main product is Habbo, a new type of youth brand, which is based on one of the world’s fastest growing online communities for teenagers. Sulake has headquarters in Finland and local offices in 18 countries. Currently the company has close to 300 employees worldwide.

www.sulake.com

 

 

launch management group

Chris Yee Loy
e:  chris@launchgroup.com.au
p:  + 61 2 9270 0290     
m: + 61 432 963 502
a: 36 Young Street (cnr Bridge St) Sydney NSW 2000
p: PO Box R1812, Royal Exchange NSW 1225 
w: www.launchgroup.com.au

________________________

 

© PLEASE NOTE - This email may contain valuable intellectual property of Launch Management Group Pty Ltd (LMG) and may also contain confidential information of LMG. It is only for the intended recipient/s and must not be forwarded or copied without LMG’s express permission. If you have received this e-mail in error please advise chris@launchgroup.com.au and delete all copies including any attachments.

 

---

[4] Hitwise June 2008

[5]  Sulake Statistics June 2008

[6] Nielsen//Netratings June 2008

[7] Sulake Statistics June 2008

[8] Global Habbo Youth Survey, April 2008

From: "camberwell beauty" <camberwellbeauty@bigpond.com>

Date: 2 August 2008 2:42:31 PM

To: <camberwellbeauty@bigpond.com>

Subject: Promotional Offer: Check yourself out for healthy skin.....

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From: Rudy <rudy@zandavisitor.com>

Date: 30 July 2008 2:58:37 AM

To: Duncan <duncan@nichenet.com.au>

Subject: Fear of park crimes sparks zoo walking programs.

FOR IMMEDIATE RELEASE July 29, 2008 Contact: Rudy Socha Cell 440-452-1042 rudy@zandavisitor.com FEAR OF CRIME IN LOCAL PARKS SPARKS DEMAND FOR OUTDOOR EXERCISE PROGRAMS IN ZOOS With repeated reports of assaults and missing women crimes occurring during daylight hours in public parks, many zoo members are contacting their zoos to inquire about establishing exercise programs. These are people who enjoy being outdoors and have no desire to spend their mornings indoors at a health club. As zoos develop or enhance their existing programs, ZooAndAquariumVisitor.com provides some tips on how to prepare and what to expect when exercising in a zoo. Visiting your zoo to improve your health, lose weight, and get fit. Walking through a zoo can improve your health by increasing your circulation, reducing your chances of type II diabetes, heart attack, and in women, breast cancer. The improved circulation and sensory stimulation will also increase your mental alertness. Actively walking burns calories. The secondary effect is consumption of fewer calories while you are engaged in the activity. Any time your calorie burn rate exceeds your calorie consumption rate you will lose weight. Walking is a great way to firm up flab, increase your energy and endurance, reduce depression and stress, and improve your outlook on life. Outdoor activity stimulates the senses in many ways that a gym work out can not. You will see flowers bloom, young animals grow, and experience the change in seasons. Best of all, walking outdoors can burn more calories than walking indoors on a track. Here are our fourteen best tips for zoo walking and increasing weight loss: Shoes. This is the most important factor of walking. Comfortable sneakers with sox (or footies) are the rule. Skip the exercise sandals, flip flops, and anything else that does not securely fasten to your feet. Routine. Apply the rule of three. Find at least three walking buddies who are available to meet you at the front gate three times a week. Having companionship reduces the feel of exercise and peer pressure can help prevent missed days. Many zoos are more than happy to set up sign up sheets to assemble foursomes for each day of the week. This is a great way to make new friends and engage in lively conversation. Once you have a threesome or foursome, make sure everyone is contacted before each walk and encouraged to participate. Take children. Make sure your walking buddies also have children of the same age group. Adults with children should walk with other adults who have children. Singles should walk with singles. The groups with children will always get more exercise than the groups without children. Timing. Generally, earlier in the day is best. The animals are most active, the air is cool and the crowds have not yet arrived. Most zoos close about 5-6 pm which is still a hot time of day during the summer months. It is not advisable to exercise mid day especially if living in a warm weather climate. The “Zoo Walk”. This is not a race; the longer it takes the more beneficial your time at the zoo. Walk fast between exhibits. Stop at the exhibits and stand on your toes twice and do one partial squat. It doesn’t sound like much, but it will have a cumulative effect by the time your visit is complete. Swing your arms. Arms held at a 90 degree angle can help you burn an additional 5-10% of calories. Arms held at one’s side for long periods of walking can cause hand and wrist swelling. This is why many people carry walking sticks and switch hands throughout their walk. A walking stick will force you to keep at least one arm at a 90 degree angle at all times. While I do not know of any bans on walking sticks, I would advise you to check with your local zoo before showing up with one. Photo day. Use one of the three days to take photos with a digital camera. Photography takes time, requires concentration, and positioning to get the right shot. Don’t bother getting your pictures developed every time you go. Just save the exceptional shots and delete the rest. For tips on zoo photography visit Zoo and Aquarium Visitor’s web site. Don’t wimp out. The worse the weather is, the harder your body will have to work and the more calories you will burn. Wear a poncho, rain suit, winter wear, or whatever it takes and get out there. Walking in bad weather will give you some unique memories and a great sense of accomplishment. Use walking as a path to better health. When you finish walking, DO NOT treat yourself to high calorie fast food. Use walking as an incentive to start a healthy life style and reduce your calorie intake. Commit to 60 days. If you make it through 60 days, you’ve made it. It is now part of your routine, and you should have bonded with several of your new walking partners. If you have not changed your diet by increasing consumption, you will start to see a weight loss since your calorie burn rate has risen. Greet the zookeepers during your routine. Most zookeepers keep a schedule and if you are walking at a consistent time every week your paths will cross at the same intersection most walking days. His/her name should be on their shirt. While you don’t want to put them behind on their work schedule, don’t be a stranger. Become a zoo member. It is much cheaper than paying an individual admittance fee for each visit. Each facility has unique benefits and events for their members. Visit your zoo’s web site to view their membership benefits. Keep a zoo observation journal. Note what changes take place over the months and the seasons. Check out the colors of plants, fruits and berries, and the activity levels of animals based on the heat and cold. Does the zoo move animals each season? The logs can be a great source of progress and feedback; X miles walked over X days and saw these changes in the animals, plants and myself. Have realistic expectations. Zoo walking will help change your attitude toward fitness and weight loss. Putting those extra pounds on did not happen overnight, neither will losing them. You can work on technique, adding exercises, and increasing speed once you have established a routine of walking outdoors 3 days a week. Keep in mind that the zoo's primary purpose, focus and goal is to display animals to attract and educate the public. No zoo exerciser or program should disrupt the zoo's primary function. Many zoos use the trails immediately after closing to collect trash from all receptacles, and in the morning the trails are cleaned with leaf blowers before the crowds arrive. ### PHOTO #1: North Carolina Zoo staff on an exercise walk through the zoo. PHOTO #2: North Carolina Zoo staff and members taking an exercise walk in the zoo. Author: Rudy Socha is CEO of ZooAndAquariumVisitor.com With information and editorial assistance from: Karen Auman NC Zoo Visitor Services Officer www.nczoo.org John P. Chapo President/CEO Lincoln Children's Zoo www.lincolnzoo.org Patricia Mills Janeway Communications Director Detroit Zoological Society www.detroitzoo.org Emily Stehle PR/Marketing Director Pier Aquarium – St. Petersburg, FL www.pieraquarium.org Click here to download in Microsoft Word format. If you wish to unsubscribe, please send me an email at rudy@zandavisitor.com Zoo and Aquarium Visitor magazine P.O. Box 410 Lorain, Ohio 44052 To Unsubscribe: Click here

From: Daniel Ha 

Date: 29 July 2008 2:38:14 PM

To: Preston Koerner 

Cc: Duncan Riley 

Subject: Re: Technical Question

Hi Preston,

The plugin running on Inquisitr.com does not have profile pop-ups, but it is a beta release. While you cannot currently toggle the profiles off, I agree that it should be an option for the near future. We will discuss it further.

Thanks,

Daniel 

On Jul 28, 2008, at 9:01 PM, Duncan Riley wrote:

Preston, 

I wish I could be of help but I'm not sure. I'm running the API version of the plugin which might be related. Either way, I've cc'd Disqus' CEO Daniel Ha in on the email, I'm sure he'd be happy to help

Duncan.

On 27/07/2008, at 2:47 PM, Preston Koerner wrote:

Duncan - 

Don't want to waste your time, but I'm the founder of Jetson Green, a blog that focuses on the green building revolution, and have a quick question.  I see you're using Disqus comments, as I am, but with yours, the commenter profile is tiny and just slides out under the avatar.  I'm using it where the profile pops up over the comment and gets in the way.  Could you point me towards information to get that mini-profile that you have on your blog?

Greatly appreciated, 

 

Preston D Koerner

On 25/07/2008, at 12:05 PM, Robert Seidman wrote:

It’s kind of up my alley.  I don’t know if your conclusion is correct or not.  I’d argue that newspapers already failed, even with the web.  Too much of their high margin business was classified ads that can never likely be recovered due to Craigslist, Ebay, etc.  Surprisingly to me I thought at least a few major papers would make it up in online ad revenue (NYT, Washington Post, LA Times, etc) but so far they too have been hammered.

True, and the shift away from classifieds is seriously killing the industry..and there's a lot of blood yet to be spilled. But as newspapers fall, those sites that remain must logically benefit from additional readers online (and newspaper sites are growing, stats show that), and given enough time some of those remaining outlets should work out some way to make a profit out of it. I just don't see an industry that has hundred of years history dying out in a generation, and I also see newspapers desperately trying to adapt. Most newspaper sites in Australia offer video now for example, and we've even seen consolidation in media companies so companies like Fairfax (Sydney Morning Herald and others) now owns a chain of radio stations. They all know, like any website, there only chance of surviving is scale and a desirable content. I'd bet that some survive, and eventually even thrive. 

 

There are many things we hold commonly true which do not hold up with actual data.  Two years ago, I’d have agreed with you that reality shows chased viewers away.  It’s simply not true.  I’ve attached the historical top 20 spreadsheet from 1959-2007.  What you’ll see is that the #1 show in 2007 (American Idol) *outperformed* the number 1 show in 2002 (Friends).  The numbers for 2008 aren’t in this spreadsheet but they’re similar to 2007 at the top end and I think need to be discounted regardless because of WGA strike issues – though that doesn’t acct for American Idol which was down some vs. 2007.  

There will always be hit shows, but single shows don't fix the wider trend, which is a downturn across the board in viewing, and a reduced spend overall in content generation. I should have quoted some more studies, but the switch off is two fold: the internet, particularly among younger viewers is becoming the preferred outlet for video consumption, and secondly, the appeal of all content on television is diminishing. Reality TV is cheaper than producing sitcoms or dramas, they easily fill spaces in schedules, and they are popular with networks because the ROI is easier to achieve. 

 

Keep in mind as you read the data that a ratings points across seasons can’t actually be compared to viewers or even homes.  1 ratings point = 1% of the households, but in 1997, for example, 1 ratings point meant a lot more homes than it did in 1987 due to growth.  The numbers from the 1960s look impressive, but when you factor in the growth of households, the modern era isn’t quite as pitiful as it looks comparatively. 

2.5m switched off 06-08. Other stats show people spending less and less time watching TV, even when they aren't switching off completely, and this with the limitations of the alternatives. Despite some arguments raised by others today, I agree that you can't beat watching a big game on a big TV, and there isn't a straight switch there yet...but give it time. Two driving factors: kids don't seem to care as much about watching content on a big screen and as we see generational change this will accelerate the decline in broadcast television. Secondly, combine improving access to broadband with cheaper or already available internet content on TV in the next 5-10 years. Amazon TiVo, Apple TV, Sony Bravias...and many more to come. Cable's in on the act as well, I know I watched shows on Comcast last time I was there on demand. I should note, Cable is an interesting case, and I don't think they're doomed like I think network TV is doomed, but not because I think their product is great, but because I think at least some of them are smart enough to ride the wave as delivery changes. We're also seeing cable over IP now in a couple of places (AT&T is one example in some places). Hong Kong, some other places. 

 

BTW,  based on the best analysis we can do -- we don’t get nearly enough data from Nielsen to do detailed analysis -- it doesn’t appear that overall television viewing has dropped, but rather that what the broadcast networks have lost, have almost all been lost to cable TV channels (and often, but definitely not always lost to cable channels owned by the big broadcast networks) rather than  “I’m watching less TV”. 

The stats don't prove this, at least among younger viewers solidly. Kids are switching to the internet. Other stats suggest that the decline in TV time has coincided with the increase in internet time. Cable, in the United States at least, has most definitely picked up some of this viewing time, but as I noted above, even cable is slowly switching from a traditional push model to on demand, and even over IP. I don't count Cable as traditional TV

 

TV has not suffered like newspapers or the music recording industry, in fact, in terms of $$ it hasn’t been hit at all, overall advertising revenue across cable and broadcast is dramatically higher than it was 10 years ago, or even 5 years ago, and allegedly higher than last year and two years ago for the coming season at least in terms of primetime viewing.  None of this of course means you’ll wind up wrong.

Agreed, (well $ aside, the stats I've read would indicate that the ad spend on TV is declining, not as rapidly as the others though..and then there's inflation...). Which is why TV will fall first, and the hardest. It's why I've called it the tip of the iceberg. Newspapers have a substitute: the internet, blogs, online media outlets. Radio can be easily replaced with internet radio, Last.fm type services, and most significantly iPods, but what replaces broadcast television today. Nothing really compared to other outlets. Most homes don't have an Apple TV to watch content on demand, broadcast television has content locked up so that even when they try something like Hulu, you cant view that content easily on your TV. The other mediums are reacting: newspapers online, radio via consolidation and cost cutting, but broadcast television goes on pretty much like it has from day one. I don't know the date, or how long it will take (I'm guessing 10-20 years max), but when high speed internet access is in all homes, when devices that deliver content over the internet are in every home, being it by box or built into television sets, that the need for broadcast television ceases. There are two presumptions I make: one, that every home (or close there to) has access, and secondly that all content will be available online. Given cable companies are moving to internet delivery, and we see more and more legal content every day (although the TV industry continues to struggle with doing so) it's not an unreasonable presumption to make. We also know that where that content is not available, others make it happen illegally. BitTorrent offers everything on television now, and live sporting streams are really easy to find. 

 

While we may disagree on what media failed first and on some of the specifics there’s no denying that TV is in for a dramatic  upheaval.  No matter what happens, seems like people here in the states will Watch NFL Football on Sundays en masse, and if that’s the only thing they’re watching – the ad costs for that will be jacked up through the roof  and the advertisers will gladly pay it too.

The only way I see broadcast television networks surviving in the future is if they find a way to economically offer content online and on demand. It's not impossible, but even if they do find a way, they will eventually cease to be broadcast television providers. The same could be said for newspapers, but I believe the notion of "a newspaper" doesn't exclusively hold to a print edition any more. Maybe there needs to be a better term for that area of the media in the future. 

Re: sport. Yes, there will always be a market for football (although I'd note that view numbers there seem to be declining...that's a different debate), but that game isn't reliant on broadcast television. In the United Kingdom, Soccer was snapped up by the dominant pay TV company years ago, and now people pay to access that stream....it proves that you don't need broadcast television to watch a game on a big screen television. There is no reason why, when the technology exists and is cheaply available, that people won't be watching the big game via the internet, on a big screen television, at home with friends or at the local pub. I'm not arguing against collective group viewing habits, only that the medium does not have to be tied to broadcast television. 

 

It’s good times for sports tv in general as sports are the one thing that can stave off DVR viewing – people watch it live, which means more are prone to see the commercials.   In any case, sports will definitely keep TV from going away completely for a good, long while. 

The television viewing experience: yes. The delivery method: no :-) If people are watching a live stream of the same game, what makes you think that they will be able to fast forward or skip the ads either? 

Merlin Project Manager for Mac Adds Web Sharing

NovaMind Software announces the immediate availability of Merlin 2.6, which includes Web publishing capabilities so that others can collaborate remotely on project management tasks, no matter what operating system they are using. For full informaiton, please see http://www.novamind.com/merlin .

Brisbane, Australia - July 18, 2008 -- NovaMind Software announces the immediate availability of Merlin 2.6, which includes web publishing capabilities so that others can collaborate remotely on project management tasks, no matter what operating system they are using.

Merlin project management software for Mac has long been recognized as the leading professional project management application for Mac computers, and there have been many requests to make its powerful project management features available to people working on other operating systems.

With the Web Sharing module, users can publish project files over the Web either as a live HTML document so as to collaborate with other users over the Web, or as a static HTML page to share with a project team and other stakeholders.

This feature opens the door for all users who wish to use Merlin but can't because they are tied to an operating system other than Mac OS X. By publishing Merlin project files using the Merlin application and its Web Module add-on, other users can access the project and collaborate on it using their Web browser.

Projects that have been shared using Web Sharing have just about all the features of Merlin available to the whole team on the Web. There is also built in support for assigning users different permissions so that the appropriate information can be seen and edited by different people.

The update from earlier versions of Merlin 2 is free, but a separate license is required for the Web sharing capabilities. The Web sharing licenses can be purchased from the NovaMind online store.

Merlin 2.6 also has a wide range of bug fixes, and enhancements to things like Microsoft Project import, and application of styles.

The unique combination of NovaMind mind maps and Merlin brings a powerful extra dimension to project management, allowing much improved planning, staff buy-in and involvement in the whole process. One of the tenets of project management is the increasing cost of errors or omissions in the plans at each stage of the project. By starting the project with brainstorming and Mind Mapping, project scoping is clearly defined early on, problems are resolved during the planning process, and the team is able to have input into identifying issues before they cost a lot of time and money.

Merlin can both import and export NovaMind mind maps providing the best of Mind Mapping, visual planning and communication, as well as the best of project, risk and issue management.

Couple NovaMind and Merlin with the resources of the Apple iPhoto, Address Book, and iCal applications, and it makes a very powerful solution for the whole of the project from inception to delivery.

About NovaMind:
NovaMind has been the top Mind Mapping program available on Mac computers for the last 6 years, and is rapidly gaining recognition in the Windows market. NovaMind is designed to work in with Merlin for project management needs. NovaMind makes Mind Mapping intuitive and fun.

For more information about NovaMind, please visit http://www.novamind.com/

###

================================================================

From: "Fi Bendall" 

Date: 18 July 2008 2:54:15 PM

To: <duncan@nichenet.com.au>

Subject: Amnesty China Campaign

 

Dear Duncan

 

We represent Amnesty International Australia. We are contacting you in the run up to the Beijing Olympics, as we are going to be releasing a number of materials that we hope fellow bloggers, regardless of their specialist topic, will get behind in support of the censorship and imprisonment face by your counter parts in China, the Chinese Blogger. We are hoping to get some loud voices over the Australian blogosphere and social media to highlight the issues of Internet censorship in China.

 

I attach a recent release announcing this initiative and more material will be forthcoming next week.

 

If you are interested in supporting this campaign through your own blog, blog network and social network, that would be great. If not, do let me know and we will ensure we do not contact you about this again.

 

Kind regards

 

Fi

 

 

 

Fi Bendall

Director

Bendalls Group Pty Ltd

Digital Intelligence Pty Ltd

 

From: 

Date: 17 July 2008 11:52:00 AM

To: undisclosed-recipients:;

Subject: IGNite the Site Competition

Hi guys,

 

IGN.com is running a great developer comp over the next few months – check out all the details below.

Feel free to give me buzz or email if you’d like any further info.

 

Cheers,

Libby

 

 

IGNite the Site

www.myspace.com/aussiedevelopers.

Aussie developers invited to create an IGN application for the chance to win $4,000. Entries close September 5th 

 

Wednesday 16^th July 2008: A one stop shop for gamers worldwide, IGN.com, in partnership with premiere social networking site MySpace.com, has just announced the launch of the ‘IGNite the site’ developer application competition. An opportunity for aspiring developers to win $4,000 in cash and have their application showcased to the 2.5 million[1] strong Australian MySpace community.

 

The winning design will be selected based on its effectiveness to both promote and capture the spirit of IGN.com, a brand that is held in high esteem by the over 500,000[2] Australians visiting the site each month.

 

Using the recently launched MySpace Developer Platform, developers are invited to create an application that brings IGN’s unique brand of humour, entertainment and gaming expertise to every friend on MySpace. Whilst the nature and design of the application is open, the winning design will be selected on its originality, usability and its ability to promote IGN.com.

 

“To win the $4,000 cash prize, we’re looking for an application that is both an innovative promotional tool and one that embodies the spirit of IGN. The winner will understand that IGN is not only the world’s strongest and most trusted brand in the world of online gaming and entertainment, but that IGN takes its fun very seriously” said Narayan Pattison, Editor in Chief, IGN Australia. 

 

A one-stop online solution for gamers worldwide, IGN.com offers the most comprehensive coverage of the gaming industry in the world. With 24-hour news updates, video trailers, behind-the-scenes features, release dates, game music coverage, cheats and strategy guides, IGN has more all-round gaming fun than you can poke a joystick at.

 

The ‘IGNite the site’ competition is the latest initiative since the Australian launch of the developer platform in March this year. A founding partner of OpenSocial, MySpace is committed to empowering developers around the globe with an open standard for building applications and to fostering innovation and creativity on the Internet.

 

To submit entries, applicants must send a friend request from their application to www.myspace.com/jocorotten. The request must be accompanied by the title “IGNite the Site”, the name of the application and the entrant’s full name and email address. Entrants are advised to read the terms and conditions before entering. Entries close Friday, 5 September, 2008.

 

For more information 

www.myspace.com/aussiedevelopers.

Darain Faraz – PR Manager, Fox Interactive Media

email: